Personal Strategy for Public People

Lucian James & Co.


Strategy for

Public People


My job is to equip innovators, performers, and creatives with the tools they need to thrive

Based in San Francisco and Paris, and operating globally, my company offers a range of consulting, coaching, and training services to high-achieving people who want to fully grasp their power and their potential. 

We're living in anxious times - where so much is possible, and so much is pressure. I specialize in helping successful people to maximize their personal and professional success in an era of accelerated stress and relentless visibility. In such circumstances, under such pressure, it's easy to give ourselves away, and to lose focus. But you have more power than you believe. You have more freedom than you think. 

We give ourselves away when we get burned out, when we pursue other people's agendas, when we lack clear goals, and when we settle for less. 

I work with clients behind the scenes, and the clients receive the accolades. In the output, my fingerprints are invisible. This makes the work bolder. As Harry Truman said, "It's amazing what you can accomplish if you don't care about getting the credit." I never disclose details of my clients, and clients are encouraged not to mention me either.

The work is ambitious and will change your perception of what's possible for you. It's not for everyone. But if you're interested to know more, I'll be happy to explain how it works. You can either email me directly, or use the contact form at the bottom of this page.




2261 Market Street, Ste 700, San Francisco, CA 94114, USA

4 rue Vide Gousset, Paris 75002, France 



The 3 Key Services


Strategy gives you a clear sightline to the results you want, and an ability to stay on track throughout. With a strategic plan, you'll immediately be making better decisions, more quickly, and from a deeper sense of what you really want. 

  • You’ll be able to take control of your own agenda, so that others don’t dominate it.
  • You’ll develop a game-plan that keeps you on track.


Our mindset work uses tools of sports & performance psychology to develop the mental resilience you’ll need to combat doubt, fear, and other gremlins, and to replace them with consistent self-belief. 

  • You’ll build a winning mindset, and be able to consistently apply it. 
  • You’ll replace any glitchy and unhelpful habits with more creative and resourceful behaviors.


This work is about taking action and delivering a powerful performance, in whichever performance arena you operate. It includes communication and impact to the audiences that matter. 

  • You’ll be able to fully articulate yourself and your work. 
  • You’ll manage your private and public self with a consistent and sustained approach.

The main interest in life is to become someone else that you were not in the beginning.
— Michel foucault


Let's Talk.

Use the form below to contact me. 

Name *
Please let me know what you'd most like to get out of working together. If you prefer not to include sensitive information, let's speak directly instead.